Can you briefly tell some of your background: How did you get started? Was there a serendipitous meeting that led you to where you are now?

The classic shopping story…I was shopping with my mother and sister and got scouted for the Elite model look. I came in second in the Dutch contest and, after that, also second in the worldwide contest. Then I was asked to go to Russell Marsh, back at the time, the casting director for Prada. After that Prada invited me to come over and everything went very quick. Shooting with the amazing Steven Meisel for Prada, who would have guessed that.. 

What always makes you laugh?

Coming home and seeing my daughter making funny jokes and dances.

Do you have a life motto?

Treat others like you like to be treated. 

What are your ambitions for the next year?

I would like to do a very nice and beautiful beauty-, hair-, or perfume-campaign. Or why not, one more time a VOGUE cover.

What’s one thing that you wish you had known before you got into the industry?

How lonely you can feel by traveling the world all by yourself. And I wish I would have known Social Media would become such a thing. When I started there was nothing like social media. Now it is a complete new selling platform. Even people are selling themselves..

Among your friends or family, what are you famous for?

Baking cakes. I love to bake nice cakes for birthdays and baby showers for example. 

If you could have a superpower, what would it be?

It would be great to be able to teleport from one place to the other in a second. So I can go to work in every country in the morning and go back home in the evening. It would make the job so much nicer. 

Simonas Pham

Photographed by Rainer Suck

We always like to find out how people got into the industry, whether it found them or vice versa. How did you become interested in modelling? Were you scouted?

So I had never been into modelling and had no idea about all the industry – about fashion at all. I even went to CK casting in New York and I wrote on my post “Calvin Clein or Kalvin Clein casting today”. So I was born & raised in Lithuania and I was at uni and at that time my girlfriend invited me to a Lithuanian fashion week. So first year I went there and the line was sooo long that my parking ticket expired so I left to pay it and guess what? When I come back – casting is done. So the next year she takes me again and this time all designers pick me and then I did Lithuanian fashion week – then agencies noticed me and that’s how it all began. 

What are three interesting facts about you? 

I am studying law and its my last year.

I always say the truth even if people dont like it and it might be harsh.

I never listen to no one except my own heart. 

What is a shoot that sticks in your memory?

I have had a lot of great shoots and I remember them all. But of course the biggest shoot so far was for Versace campaign. When Donatella arrived with the security – people were lost and excited and a bit had fear in their eyes. She came to me and introduced herself – that was an amazing moment. And then she and Helena Christensen were standing talking and when I asked someone from the Versace crew: “Can I ask for a picture?” Response was: ”We don’t know maybe better don’t”. I didn’t listen and went – interrupted two fashion industries icons, legends conversation for a picture. Guess what??? Donatella Versace & Helena Christensen were super friendly and sweet. We had a conversation and then did a backstage shoot.

How would you describe your style?

It’s more free and simple. I prefer looking simple but good. And I don’t like to spend money on clothes – the more clothes you have – the bigger problem is to choose.

What do you think the biggest misconception about the industry?

That models are “stupid” “dumb” and etc. It is not true because every person is smart in their own way and field. Also models travel so much – they meet so many people, experience so many different cultures. So we have rich experience which most of people don’t get. Also as I mentioned everyone is good in their own field so if you ask doctor or architect about certain things in fashion industry – he will know only rumours – stereotypes and nothing more, so models also can say that those people are stupid and dont know a thing right? So as I mentioned before – we are all good at something and we can’t put certain labels on. 

Are there any places that you would love to visit?

Yes I am dreaming about going to Brasil. I have met a lot of people from there and I am very curious and waiting for moment to go there. 

What is some advice that you’d give the next generation of models coming up?

My advice would be always stay yourself, be humble, and believe in yourself. As models we get rejected from clients and jobs many times and it’s normal. Just stay on the path you choose and believe – good things will happen then. 

Brenda Kranz

Photograph by Sebastian Zell

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Erzähl uns kurz etwas über Deinen Hintergrund: Wie hast Du angefangen? Gab es ein zufälliges Treffen, das dich dorthin führte, wo Du jetzt bist?

Man wird es kaum glauben, aber vor 10 Jahren wurde ich beim Shoppen mit meiner Mutter in Hamburg auf der Straße angesprochen. Damals dachte ich das sowas unseriös sei, doch schon 3 Wochen später flog ich nach New York und lief meine erste Fashion Week.

Für mich war das damals eine ganz neue Welt, vom glamourösen war ich dort weit entfernt. Ich teilte mir mit 4 anderen Models ein Zimmer mit Hochbetten. Wir hatten Mäuse und Kakerlaken in unserer Wohnung, ich hatte Heimweh. Trotzdem gab ich nicht auf, jetzt wollte ich es auch wissen. Und es lief für mich Überraschend gut, damals lief ich alleine in New York 16 Shows.

Lange Zeit sprang ich zwischen zwei Welten hin und her. Die reale war immer noch das Leben in Deutschland und die unreale das Modelleben. Es war sehr hart, aber aufregend und nach kurzer Zeit zog ich sogar nach New York, wo ich 6 Jahre fest gewohnt habe.

Was sind drei interessante Fakten über Dich?

Ich sehe sehr brasilianisch aus und doch bin ich 100% deutsch.

Ich komme von einem Bauernhof und habe einen Traktorführerschein.

Ich schlafe immer mit Augenmaske und Ohrstöpsel 😀

Wann fühlst Du Dich am glamourösesten?

Puhhh…. sehr glamourös fühlte ich mich immer auf den Laufstegen der Modemetropolen. Highlight war die Elie Saab Show in Paris, oder Zac Posen in New York, wo ich faszinierend schöne Kleider tragen durfte.

Was verstehst Du unter Schönheit?

Es gibt äußere und innere Schönheit. Am schönsten ist die innere Schönheit, die man nach außen hin ausstrahlt.

Wenn man innerlich zufrieden und glücklich ist, dann strahlt man das auch aus. Das ist sehr wichtig, besonders in meinem Job. Ich kann mir nicht erlauben, dass man auf den Bildern erkennt ob ich z.B. krank bin oder einen schlechten Tag habe.

Was machst Du als erstes nach dem Aufstehen?

Als allererstes setze ich meine Augenmaske ab und entferne meine Ohrstöpsel, diese beiden Sachen brauche ich, um einen erholsamen und tiefen Schlaf zu haben. Danach trinke ein Glas warmes Wasser, was dem Magen sehr guttut. 🙂

Gibt es bestimmte Reiseziele, die Du gerne besuchen würdest?

Ich habe schon sehr viele tolle Länder und Städte gesehen durch meinen Job und sogar in New York und Paris für längere Zeit gewohnt. Reisen ist für mich wie eine Sucht, ich liebe es!

Ich fliege sogar in ein paar Tagen nach Thailand, da wollte ich immer schonmal hin. Ich bin so gespannt. 🙂

Auf meiner Liste ganz oben steht aber auch Tansania, Marokko und Australien.

Can you briefly talk about some of your background: How did you get started? Was there a serendipitous meeting that led you to where you are now?

It is hard to believe, but 10 years ago I was approached on the street while shopping with my mother in Hamburg. At the time, I thought that it was not serious, but three weeks later I flew to New York and walked my first fashion week.

It was a whole new world for me, far from being glamorous. I shared a room with loft beds and 4 other models. We had mice and cockroaches in our apartment and I was homesick. Still, I didn’t give up and wanted to know what I was capable of. And it went surprisingly well for me, at that time I walked for 16 shows in New York.

For a long time, I jumped back and forth between two worlds. The real one was still my life in Germany and the unreal one was the model life. It was very hard, but also exciting, and after a time I even moved to New York, where I lived for 6 years.

What are three interesting facts about you?

I look very Brazilian, but I am 100% German.

I grew up on a farm and I have a tractor driving license.

I always sleep with an eye mask and earplugs

When do you feel most glamorous?

Puhhh … I always felt very glamorous on the catwalks in the fashion capitals. The highlight was the Elie Saab Show in Paris, or Zac Posen in New York, where I was able to wear fantastically beautiful clothes.

What does beauty mean for you?

External and internal beauty does exist. The most beautiful is the inner beauty that you radiate outwards.

If you are satisfied and happy on the inside, then you radiate it. This is very important, especially in my job. It’s not well recieved if you can see that a model is sick or has a bad day.

What is the first thing you do after waking up?

First, I take off my eye mask and remove my earplugs, I need these two things to have a restful and deep sleep. Then I drink a glass of warm water, which is very good for the stomach 😊

Are there any places that you would love to visit?

I have travelled to many great countries and cities through my job and have even lived in New York and Paris for a long time. Traveling is like an addiction to me, I love it!

I fly to Thailand in a few days and I have always wanted to go there. I am so excited. 🙂

Tanzania, Morocco and Australia are also at the top of my list.

MODELWERK ist für Dich da!

MODELWERK is a company that values connections, it is what our business is founded on. Our practice has always been creating close ties between our employees, models, and clients. Through our “MODELWERK ist für Dich da“ project, we have taken the opportunity to connect with our community in a new way. We want to be able to reach out and be strong together during this time of uncertainty and give others confidence and support.

As we countdown this week to our 25th birthday on May 5th, we are showcasing our solidarity and inspiration that we have felt over the past twenty-five years with portraits of our models in their own spaces and messages from our President and employees. No one in our MODELWERK Family is alone; we are apart, but inspiring one another, with open ears, and connected with a positive view for the future. Finding new ideas, new talents, and new things to learn together through thick and thin. President of MODELWERK, Claudia Midolo once said: “I see my company as my family, because we stand strong in difficult times and are always there for each other.” This is our company spirit and the spirit driving this campaign.

MODELWERK ist ein Unternehmen, das Kontakte knüpft. Darauf basiert unser Geschäft. Unsere Tätigkeit hat immer enge Bindungen zwischen unseren Mitarbeitern, Models und Kunden hergestellt. Durch unser Projekt „MODELWERK ist für Dich da“ haben wir die Gelegenheit genutzt, uns auf neue Weise mit unserer Community zu verbinden. Wir wollen in dieser Zeit der Unsicherheit, Kontakt zueinander aufnehmen, stark sein und anderen Vertrauen und Unterstützung entgegenbringen.

Da wir zudem diese Woche auf unseren 25. Geburtstag am 5. Mai hin fiebern, zeigen wir unsere Solidarität und Inspiration, die wir in den letzten 25 Jahren empfunden haben, mit Porträts unserer Models in ihren eigenen Räumlichkeiten und Botschaften unserer Inhaberin und unserer Mitarbeiter. Niemand in unserer MODELWERK-Familie ist allein; Aktuell sind wir getrennt, aber inspirieren uns gegenseitig, mit offenen Ohren und verbunden durch eine positive Sicht in die Zukunft. Neue Ideen, neue Talente und neue Dinge finden, um gemeinsam durch dick und dünn zu gehen. Die Inhaberin von MODELWERK, Claudia Midolo, sagte einmal: „Ich sehe mein Unternehmen als meine Familie, weil wir in schwierigen Zeiten stark sind und immer füreinander da sind.“ Dies ist unser Unternehmensgeist und der Geist, der diese Kampagne antreibt.